Case study: An example of how an international destination develops its strategy to deal with the impact of MICE tourism on the destinations(mainly on negative aspects) .
The requirement for this assignment is to give a case of a specific tourist destination.
First identify an obvious MICE destination as a case.Write an easy-to-understand article about 300 words, answer and satisfy each of the following requirements, and summarize each requirement point, such as negative 1:… , negative 2: …… The topic is about mice tourism
- Introduce the destination situation and show the particularity and obviousness of the destination in MICE tourism
- The impact of MICE tourism (Meetings, incentives, conferences and exhibitions) on this destination, positive and negative aspects
- How does the destination management company (DMO) and the government respond to and solve this problem and issue?
References Requirements: at least 4 References
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