Week 10 Discussion
Consider the advantages and challenges presented by today’s global marketing environment. Then answer the questions below:
- Does your company (or the company you used for your assignments) have a global or international presence?
- Answer the applicable question below:
- If your company is global: What are some of the pros and cons for your company of doing business across countries and cultures?
- If your company is not global: Do you think that your company should go global? Why or why not?
- Why is it important for leaders – the CMO, CEO and Executive Team – to understand digital and global marketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace?
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