INTRODUCTION TO INTERNATIONAL BUSINESS; GLOBAL MARKETING
This case is based on the international marketing of the Winter Olympics. Please read the case and review the relevant material listed in the refrences. Not all of this might be available online so search what you can. You can use Google as starting to find additional information. A hint: usually putting in the name of the article will bring up relevant material. Visit the Adidas website (the website is listed in the case). The case is a pdf file.
Please see the 3 questions Stone ponders at the end of the case. You will need to answer these questions in a 4 to 5 page paper.
Stone pondered the questions he still needed to answer.
1. Had the 2006 Olympic Winter Games been a success?
2. What worked well, and what did not?
3. What changes, if any, should he recommend to the IOC as the organization
Identify key concepts (of Global marketing, such as Four Ps, Entry, Time to Entry), write a list, and study them
Read the case in-depth and conduct additional research, if necessary
Apply concepts of global marketing to the 2006 Winter Olympics (Identify facts about the 2006 Winter Olympics by matching concepts of Global Marketing).
Develop arguments by applying the concepts of global marketing to the 2006 Winter Olympics facts.
Case 1 Assignment Expectations
Write a report on the following in 4-5 pages.
Clearly state the problem presented in the 2006 Winter Olympics 2006 case and materials.
Discuss the key international market entry issues in the case and draw conclusions (use the 4 P’s).
List supporting references and cite sources.
Use appropriate writing style in essay form (organization, grammar, & spelling- see Writing Guidelines).