When determining strategic appropriateness, it’s important to understand the mediums (TV, internet, paper, word-of-mouth, etc) in which you plan to market your organization. Why is it important to “match” your medium with your strategy?
With respect to the strategies that you listed, which might be most appropriate for a new home improvement store that wants to compete against the current “big box” stores (Exs: Home Depot, Lowe’s, etc)? Why?