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Corporate and Global Strategy

Corporate and Global Strategy

conduct a strategic analysis of an international company of your choice.

You should choose a company which you have worked, have some knowledge, or one that has a high media profile.

It is important that you relate relevant theoretical frameworks to the empirical information you have gathered in order to analyse and not merely describe the organizations strategy. You should aim to evaluate the viability of the firms current strategy and make any recommendations for changes to the strategy that you consider to be appropriate

Key text book: Strategy, Process, Content – Fourth Edition

Bob de Wit and Ron Meyer

Last Updated on February 11, 2019

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