My Paper Writer » Essay Blog » Business Essays Help » Marketing and strategic planning

Marketing and strategic planning

What is marketing? What is strategic planning? After reviewing this week’s resources and your research, in your own words discuss in detail the relationship between organizational strategy and marketing strategy.

 

Resources:

text book attached :

A Preface to Marketing Management (textbook) by Peter & Donnelly

Chapter 1: “Strategic Planning and the Marketing Management Process”

Video:

 

Last Updated on March 13, 2020

Don`t copy text!