This Assignment requires you to complete the marketing and sales section of your plan (section five in the template in Course Resources) using the SBA site, and adding in the internet strategy and ROI. How will you incorporate ethical practices into your marketing and selling?
Assignment checklist:
5.1 Growth Strategy intended from marketing efforts
Market penetration strategy
Growth strategy for building the business
Channels of distribution
5.2 SALES STRATEGY
Sales force strategy
Sales activities
5.3 Communication Strategy
Internet Strategy (from the text)
Tracking ROI from website
Discuss how you will assure ethical practices are being used in your marketing and selling efforts.