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Marketing and Sales Section (Event Planning Business)

This Assignment requires you to complete the marketing and sales section of your plan (section five in the template in Course Resources) using the SBA site, and adding in the internet strategy and ROI. How will you incorporate ethical practices into your marketing and selling?

Assignment checklist:

5.1 Growth Strategy intended from marketing efforts

Market penetration strategy

Growth strategy for building the business

Channels of distribution


Sales force strategy

Sales activities

5.3 Communication Strategy

Internet Strategy (from the text)

Tracking ROI from website

Discuss how you will assure ethical practices are being used in your marketing and selling efforts.


Last Updated on April 26, 2019

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