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PayPal Organization

Required Reading:

The journals are in the upload files
Wind, Y. (. (2008). A plan to invent the marketing we need today. MIT Sloan Management Review, 49(4), 21-28.

Decker, R., Wagner, R., & Sören, W. S. (2005). An internet-based approach to environmental scanning in marketing planning. Marketing Intelligence & Planning, 23(2), 189-199.

Grewal, D., Roggeveen, A. L., Compeau, L. D., & Levy, M. (2012). Retail value-based pricing strategies: New times, new technologies, new consumers. Journal of Retailing, 88(1), 1-6.

Hinterhuber, A. (2008). Customer value-based pricing strategies: Why companies resist. The Journal of Business Strategy, 29(4), 41-50.

Hogan, J., & Lucke, T. (2006). Driving growth with new products: Common pricing traps to avoid. The Journal of Business Strategy, 27(1), 54-58.

Verhoef, P. C., & Leeflang, P. S. H. (2010). Getting marketing back into the boardroom: The influence of the marketing department in companies today. GfK Marketing Intelligence Review, 2(1), 34-41, 64.

Unit 4 Assignment

Write the Marketing section of the project paper. Marketing (to include market and environmental analysis)
This section should be a minimum of 1375-1500 words and include at least 6 APA formatted references one of which may be the company or SBA website depending on your type of project.

Topics to include:

identify the main products/services
analyze the marketing and marketing strategy of the firm,
discuss the products, product mix, and product strategies, and
discuss the sales methods employed to create revenue

Last Updated on March 25, 2018

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