Required Reading:
The journals are in the upload files
Wind, Y. (. (2008). A plan to invent the marketing we need today. MIT Sloan Management Review, 49(4), 21-28.
Decker, R., Wagner, R., & Sören, W. S. (2005). An internet-based approach to environmental scanning in marketing planning. Marketing Intelligence & Planning, 23(2), 189-199.
Grewal, D., Roggeveen, A. L., Compeau, L. D., & Levy, M. (2012). Retail value-based pricing strategies: New times, new technologies, new consumers. Journal of Retailing, 88(1), 1-6.
Hinterhuber, A. (2008). Customer value-based pricing strategies: Why companies resist. The Journal of Business Strategy, 29(4), 41-50.
Hogan, J., & Lucke, T. (2006). Driving growth with new products: Common pricing traps to avoid. The Journal of Business Strategy, 27(1), 54-58.
Verhoef, P. C., & Leeflang, P. S. H. (2010). Getting marketing back into the boardroom: The influence of the marketing department in companies today. GfK Marketing Intelligence Review, 2(1), 34-41, 64.
Unit 4 Assignment
Write the Marketing section of the project paper. Marketing (to include market and environmental analysis)
This section should be a minimum of 1375-1500 words and include at least 6 APA formatted references one of which may be the company or SBA website depending on your type of project.
Topics to include:
identify the main products/services
analyze the marketing and marketing strategy of the firm,
discuss the products, product mix, and product strategies, and
discuss the sales methods employed to create revenue