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International marketing

  1. Briefly read about the BRICS (google BRICS online). It is a group of nations consisting of five major emerging national economies – Brazil, Russia, India, China, South Africa. Choose any one country from the BRICS and explain.
  • Why would you want to do business there? Explain at least 2 business environment drivers that motivate you to expand into this country.
  • What would prevent you from doing business there? Explain at least 2 obstacles to doing business in this country.
  • 5 points
  1. What do you understand by the terms – ‘Experience transfer’ and ‘Geocentric orientation’?
  • Give an example of a company that you believe has a geocentric orientation.
  • Do you think experience transfers would have helped this company develop a ‘geocentric’ orientation?
  • 5 points

Your response must have 2 paragraphs, answering all the questions as given above.


Last Updated on September 6, 2019

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