- Briefly read about the BRICS (google BRICS online). It is a group of nations consisting of five major emerging national economies – Brazil, Russia, India, China, South Africa. Choose any one country from the BRICS and explain.
- Why would you want to do business there? Explain at least 2 business environment drivers that motivate you to expand into this country.
- What would prevent you from doing business there? Explain at least 2 obstacles to doing business in this country.
- 5 points
- What do you understand by the terms – ‘Experience transfer’ and ‘Geocentric orientation’?
- Give an example of a company that you believe has a geocentric orientation.
- Do you think experience transfers would have helped this company develop a ‘geocentric’ orientation?
- 5 points
Your response must have 2 paragraphs, answering all the questions as given above.