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How are Ideas for Diffusion Generated


Social change starts with the individual understanding the characteristics he or she possesses as a social change agent. Developing a self-awareness of personal beliefs and values in combination with knowledge of social change trends will allow individuals to create a vision that can be shared with others to lead a social change initiative.

Note the six types of social change agents
that are described, and think about the different characteristics of each type.

Ultracommitted Change-Makers: The Ultracommitted change-makers have been known to dedicate their lives to leading positive social change.

Faith-Inspired Givers: Religion and faith are the driving forces for the Faith-inspired givers which carries over to their approach to work and school.

Socially Conscious Consumers: The socially conscious consumers tend to be influenced by a sense of social justice and drawn to environmental or green issues.

Purposeful Participants: Purposeful participants tend to engage in social change primarily to help them succeed at school or work.

Casual Contributors: Casual contributors are driven by social change mostly within their local community, however, may not make it a lifelong commitment or act on their desire for change.

Social Change Spectators: Social change spectators, while having been a part of
social change at some point, may not be active participants currently.


Explain which of the six different types of social change agents would be most useful in convincing your Board of Directors to accept the innovation you are proposing. Explain which would be least beneficial.

Given your dominant social change approach, along with insights you gained from reading one of the social change trend articles, blog, or tweets listed in the Miller (2013) article, describe how you may need to adjust your approach to bring about the adoption of your innovation with your Board of Directors.


Please use at least one, of the following as one of your sources.
Miller, (2013).

Last Updated on June 28, 2021

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