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Your final project will be your opportunity to develop a creative corporate event that applies the public communication campaign strategies we studied in class.

For this project, you are a corporate event planner for Creative Inc., a U.S.-based company in your city (you decide the city and state). Your task is to come up with a corporate event to promote your organization’s civic agenda that will ultimately result in a societal change. Your goal as an event planner is to educate, persuade, promote, and produce social change among stakeholders of your organization. Think of this paper as a proposal that you will present to upper management to persuade them both on the value of the event and on your event-planning skills.


These are the main components of your final project:

  • Title page
  • One-page executive summary, including theoretical rationale for decisions made about how the event has been structured
  • Introduction, including your purpose, goals, and objectives
  • Event details. Use the following checklists to guide you in creating descriptions of the event details:
    • Task Status Report
    • Budgeting Costs and Expenses (you may include these as a table within your paper)
    • Speaker/Entertainment Arrangements
    • Food and Beverage Functions
    • Room Set-up and Audiovisual Needs
    • Registration Set-up
    • Designing Your Promotional Material
    • Environmental Checklist for Venue Selection
    • Timeline for a Smaller Event or Large Event Timeline
  • Conclusion

A grading rubric in the Module 8 folder and a library resource guide (Links to an external site.) to support your efforts.

Your paper should be 8-10 pages in length (not including the title or reference page) and conform to CSU-Global Guide to Writing and APA (Links to an external site.). Include at least five scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.


Last Updated on November 2, 2019

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