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Concept and cases

1.)Class – A fun exercise I like to do in week five is to have one of our posts be about a recent news article that relates to one of the many topics we have covered in class. Please find an article, tell us a bit about it, and how it links to any of the topics you have learned about.

2.) What is corporate social responsibility? How can philanthropy add value to a company’s shareholders? Stakeholders?

3.) What is consumption chain? Give an example.

4.) What is product differention? Give an example.

5.) How does a company achieve successful differentiation? Why is it important?

6.) What is Corporate philanthropy? Why is it important?

Answer each question with a maximum of 100 words.

Last Updated on February 11, 2019

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