Clorox Case Study

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  1. How is the company doing at the time of the case?
  2. How many Clorox brands are there? How many would be considered truly green or sustainable brands –and why?
  3. The case primarily examines those three brands, Brita, Burt’s Bees, & Green Works. For each of the three brands, analyze the following:
    1. The strength of brand management, stakeholder impact against that of competitive offers (the branding strategy is particularly important in the Green Works brand, so discuss these)
    2. Was the Burt’s Bees buyout a good acquisition? Are you sure? Why or why not?
    3. Explain the strategy of mainstreaming green brands rather than to marketing them as niches.

 

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