- How is the company doing at the time of the case?
- How many Clorox brands are there? How many would be considered truly green or sustainable brands –and why?
- The case primarily examines those three brands, Brita, Burt’s Bees, & Green Works. For each of the three brands, analyze the following:
- The strength of brand management, stakeholder impact against that of competitive offers (the branding strategy is particularly important in the Green Works brand, so discuss these)
- Was the Burt’s Bees buyout a good acquisition? Are you sure? Why or why not?
- Explain the strategy of mainstreaming green brands rather than to marketing them as niches.
Last Updated on December 1, 2019
