Required Readings: Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness Thompson, A. A., Peteraf, M. A., Gamble, J., & Strickland, A. J. (2016). Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (20th Ed). New York, NY: McGraw-Hill

GUIDE TO CASE ANALYSIS (starting section CA1 – CA12)
Complete a Case Analysis to analyze a companies Strengths, Weaknesses, Opportunities, and Threats


Read Case 22: The Walt Disney Company: Its Diversification Strategy in 2014 (pages C 119 – C134),

Complete a Written Case Analysis (3-5 pages, not including a title page and references page)

(1) choose a model from chapter 3 to perform an external analysis
(2) choose one of the technique from chapter 4 to perform an internal analysis
(3) present your findings as a SWOT report including components of Strengths, Weaknesses, Opportunities, and Threats
(4) propose an action plan and set of recommendations addressing the issues you have identified

Last Updated on February 11, 2019 by EssayPro

See also  Human Resources Management (HRM)