Choose one case study on the attached Excel spreadsheet to analyze. You can also find a list of videos that may accompany your chosen case study in the supplemental resources spreadsheet.
You will find the following resource to be a helpful guide in your analysis of your chosen case study: Guide to Case Analysis
Step 1: Provide a brief synopsis of the company from your chosen case study. Include the company name, industry sector, products, target market, and any other pertinent information
Step 2: Explain the factors in your chosen company’s broad macro-environment (PESTLE) that may have strategic significance on its competitive advantage in the marketplace.
Step 3: Conduct an analysis using Porter’s 5 Forces framework to diagnose the competitive conditions in your chosen company’s industry.
Step 4: Conduct an analysis using one additional strategic analysis tool to determine whether an industry’s outlook presents your chosen company with sufficiently attractive opportunities for growth and profitability.
Step 5: Determine if your chosen company’s resources and capabilities give it a competitive edge over rivals.
Step 6: Assess the company’s strengths and weaknesses in light of market opportunities and external threats.
Step 7. Explain the company’s value chain activities and how they affect the company’s cost structure and customer value proposition.
Step 8. Evaluate the results of your strategic analyses and explain your chosen company’s competitive situation and how this information can assist managers in making critical decisions about their next strategic moves.
In this Assignment, you will demonstrate an ability to employ a minimum of three different strategic analysis tools, including a PESTLE analysis, Porter’s 5 Forces analysis, and one additional strategic analysis tool (VCA, SOAR, SWOT, etc.) of your choice. You are the professional and will need to determine how many slides and how long the presentation should be to meet the requirements of this Assignment. Take the initiative to be the problem solver and strategic decision-maker. Each slide should have a narration and notes. Your slides should be professionally designed.