CASE STUDY! – Read Case Study & Review Data Set Spreadsheet – Answer ONE Question!
You must read the case study and review the data spreadsheet in excel (SEE ATTACHED FILES)! See what the relationship is between both!
What I want you to get from the case:
I would like you to be able to analyze data to understand it’s impact on marketing, outcomes, and the promotional process.
In addition, you will hopefully gain an understanding and awareness of creating actionable insights from marketing data and analysis.
QUESTION: Given what you know from the case and the data, what ideas would you suggest for the company for future promotions (video or otherwise)?