How is Graphic Design evolving in a changing world?
One of the biggest challenges that graphic designers face is educating their clients about sustainable practices. When companies claim to be eco-friendly based on a blinkered view of sustainability and without looking at all the implications of their actions, they may end up being guilty of greenwashing—the practice of “spinning” their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. Sustainable practices need to be authentic. If they are not, they lose all credibility.
Authors William McDonough and Michael Braungartsuggest sustainable practices need to be implemented. They assert that it’s not enough for us to “reduce, reuse, and recycle.” They explain how products need to be designed from the outset so that after their lives they will provide nourishment for something new. McDonough and Braungart feel that when designers employ the intelligence of natural systems—the effectiveness of nutrient cycling, the abundance of the sun’s energy—they can create products and systems that allow nature and commerce to fruitfully co-exist.
On line resources: