Discussion topics

Topic 1: Do some research on large local companies to find out how they have organized the corporate communication function. In addition, look for articles and surveys in PRWeek orPR News or other sources that cover how this function is organized in the largest companies. Discuss your findings and share your articles.

Topic 2: Community relations is similar to, but different from, philanthropy. How are companies perceived in your school’s community? In what way do businesses ‘give back’ to their community? ‘Giving back’ can include more than simply generating jobs or tax revenues; a company might sponsor charitable events, offer local discounts or organize employees to donate volunteer hours. Can you think of other more creative ways that companies preserve good community relations.

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