Video/ Audio recording
BCO225- CONSUMER BEHAVIOUR
|You are required to develop a Consumer Behavior Presentation for the Managing Director of a Brand & Product Line/Model of your choice which outlines the key consumer behavior related issues faced by the company. Your report will cover the following:
1. Situation Analysis of the Company & Product
2. Selected Target Market Profile
|This activity must meet the following formatting requirements:
· Font size 12
· Video Recording Presentation – Max. 5 minutes)
· Harvard Referencing System (If in text- citations)
|3.Description of Target Market Decision Making Process
|4.Personal & Social Influences on Buying Behaviour
|5.Psychological Influences on Buying Behaviour
|6. Marketing Strategy Recommendations
|Demonstrate a good understanding of Key concepts delivered in class.
|Date: 10 May 2021
Time: 23:59 CEST
|Weight towards final grade
|This activity has a weight of 60% towards the final grade.
|· Evaluate the different perspectives that characterize the study of consumer behavior.
· Apply theories and models of consumer behavior to the formulation of effective marketing strategy, sales and retail strategies, for marketing or consumer management;
· Understand the processes that guide consumer perceptions, attitudes, learning & memory nd choices and behaviour.