Chapter 5: The Five Generic Competitive Strategies Chapter 6: Strengthening a Company’s Competitive Position Thompson, A. A., Peteraf, M. A., Gamble, J., & Strickland, A. J. (2016). Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (20th Ed). New York, NY: McGraw-Hill Book can be found at online.
“Disruption theory is in danger of becoming a victim of its own success. Despite broad dissemination, the theory’s core concepts have been widely misunderstood and its basic tenets frequently misapplied”. Choose a change in technology that might be considered disruptive innovation…Apply the concepts from this article, and answer the question: Is it really a Disruptive Innovation?
For Example, the article asks: Is Uber a Disruptive Innovation? DO NOT choose Uber for your own discussion.