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Building Awareness of the Value of Business Intelligence

Week 4 Assignment 1: Building Awareness of the Value of Business Intelligence(Outcomes 1, 2, 3, 4; The Regis Nine Outcomes  1, 3, 4, 5, 6, 8, 9)

Also read: Business Intelligence & Data Mining

Student Teams will select a company or an organization as the course project. It is recommended the company or organization currently collects and uses (in some form) analytics to develop reports and/or make business decisions. It is important the team can access company information. A privately-held company/organization can be a challenge in terms of collecting data unless a team member is an employee of the company/organization and has prior approval to access information. Teams should not select a company or organization with a market capitalization of more than $1 billion or less than $5 million. The course instructor will need to approval all exceptions to the rule.

  1. Select a company/organization as the course project.
  2. Provide a detailed outline of the company/organization in terms of its industry, product/service, history, corporate structure, top financial components (revenues, expenses and profits or losses), corporate objectives, mission/vision/values, customer base, value proposition, and competition.
  3. Discuss the types of business intelligence standard for the industry that covers the company/organization

4.1 Discuss the types of business intelligence/data gathering/data warehousing used by the company/organization.

4.2 how the company/organization’s business units/segments use the data to improve financial success, customer service, product/service quality, product/service development/improvements, operations (supply chain), sales and marketing.

The assignment should be no more than six double-spaced pages in length and APA formatted. A resource for APA formatting can be found at Purdue OWL. Include a research reference page. The page count should include only assignment information. A cover sheet, reference page, etc. are not included in the assignment page count. The assignment should be posted within the course assignments/dropbox as outlined by the course facilitator.

Last Updated on November 10, 2020

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