ACER CASE ANALYSIS

MAN 4633 – MNC STRATEGY

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ACER CASE ANALYSIS

 

  1. Case:“Acer, Inc.: Taiwan’s Rampaging Dragon” (p. 60, 7th ed. of the textbook)

 

  1. Answer the following questions:

 

  1. Compare and contrast Stan Shih’s management style to that of Leonard Liu. Be sure to cite examples. (25 pts)

 

  1. Do you think Leonard Liu’s resignation was beneficial for Acer? Why or why not?(25 pts)

 

  1. Refer to the types of organizational models described in Ch. 4 of the textbook. Which of those models would you say apply/applies to Acer?  Explain your answer. (25 pts)

 

  1. Should Shih allow the development of the Aspire to continue? Why or why not?(25 pts)

 

  1. IMPORTANT INSTRUCTIONS:

This is the link to the case

https://www.dropbox.com/s/vkc2hx2uedf8s0f/pg%201.pdf?dl=0

 

  1. DO NOT do any additional research outside of what is presented in the case.

Your analysis must be based only on information presented in the case and chapters/notes.

 

  1. Answer all questions using complete sentences. Points will be deducted for using a bulleted/numbered list format.  NO BULLETS!!!

           

  1. DO NOT simply summarize the information already provided in the case, except when using as supporting information for a point you are making.

 

  1. Please do not focus on the detailed financial data (balance sheets, etc.) presented in the case. Do not do any in depth financial analyses.

 

  1. Answer the questions in a Word doc. The case analysis must be turned in as a Word doc attachment in the Acer Dropbox link in Blackboard.

 

  1. Please number the question you are answering.

 

  1. The paper must be in a regular-sized font (e.g. Times New Roman, 12-point).

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