Week 1: Trend Analysis Paper:
Goal: Write an analysis of the trends that impact a specific consulting specialty area, such as change management, performance quality, etc.
Format Requirements: The paper is to be clear and concise, and you will lose points for improper grammar, punctuation, and spelling. The paper is to be
no shorter than 7 pages nor longer than 10 pages in length (typed, double-spaced). You will automatically lose points if these limits are not followed.
The 7-page minimum does not include the title page, abstract, reference page, or any diagrams, graphs, tables, pictures, charts, etc., that are not pure
written text. Incorporate a minimum of at least 3 peer-reviewed scholarly sources published within the last 5 years. Citations should be referenced
according to APA style.
Content Requirements: Select a consulting specialty area, such as change management, performance quality, strategic management, growth, branding, etc.
Write an analysis of the trends that are impacting this area. What are the leading firms in this area, and what are the challenges these firms face or
will likely face according to the trends?
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