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Theoretical Application Paper

For this paper, you need to consider how the theories we have discussed relate to your public campaign idea. You will need to identify at least 3 social psychology theories* ** and discuss how the theories could inform what you do to develop your public campaign. the theories you will talk about are as following:

Theoretical Application Paper

Questions to help you think about how the various theories could inform your public campaign’s persuasive messages.

  • Expectancy-Value Theory (helps to consider how to predict behaviors based on thoughts/feelings)
  • Selective Perception Theory (helps to consider how your audience’s expectations impact their perception)
  • Inoculation Theory (helps you consider how to deal with counter arguments)
  • What attitudes could support your exigency?
  • What attitudes could support your solution?
  • What attitudes could counter your exigency?
  • What attitudes could counter your solution?
  • How could you counter the attitudes that counter your exigency and/or solution?
  • What does your audience think or feel when they see or hear your exigency?
  • What does your audience think or feel when they see or hear your solution?
  • What counter-arguments might prevent your audience from accepting your exigency arguments?
  • What could be your counter to their counter-arguments?
  • What counter-arguments might prevent your audience from accepting your solution arguments?
  • What could be your counter to their counter-arguments?

You need to define the theories to demonstrate that you understand the theories, and then discuss how you would apply the theory to help you in your campaign.

The paper should be 1200 words* ** and must include a reference list and in-text citations following a proper citation format; this means you should be citing course materials, and only course materials, to discuss theories.

NOTE: Theories are not proper nouns and thus should not be capitalized as such.

Last Updated on March 3, 2019

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