The Strategy of International Business
Please read the management focus case attached as a PDF document and answer the following questions:
a) What strategy was Procter and Gamble pusuing when it first entered the foreign markets in the period up until the 1980s?
b) Why do you think this strategy became less viable in the 1990s?
c) What strategy does P&G appear to be moving toward? What are the benefits of this strategy? What are the potential risks associated with it?