The Role of Advertising in Business

Midterm Brief

Module code and title	AMAN304 – The Role of Advertising in Business
Assignment title/No.	Midterm
Grading percentage	20%
Deadline/ Hand-in	Monday March 4, 2019 9:00am (Presentation and Moodle submission)

Assignment description:

More to Read:

Performance Project Capstone

Students will work on this project in groups of 2-3, their main task is to choose a recent Ramadan 2018 advertisement campaign and provide a detailed analysis. The analysis will be submitted as a presentation.

Tasks to be covered:

The Analysis Content: (12 marks)

Choose 2 Ramadan advertisement campaigns. (The use of competitors is preferable)
Provide a brief company overview of the advertised brand. (2 marks)
Using the course material, analyze the following: (10 marks)
- The Business Objectives (1 mark)
- The Advertising Objectives (1 mark)
- Product or Brand Advertising? (1 mark)
- Society & Advertising (The influences on the consumer – ethical issues – laws and regulations) (3 marks)
- Advertising Design (Theoretical framework – types of appeal) (4 marks)

The Presentation: (5 marks)

The presentation must not exceed 10 minutes.
You should be dressed formally.
You must use PowerPoint or any form of presenting material.
There will be a question and answer section after the presentation. Be prepared!
Eye contact is important, limit the focus on the slides and focus more on your audience.

Additional requirements: (3 marks)

Grammar and spelling
Overall quality of the presentation slides

Referencing your work:

Harvard referencing is required when using any book, article, journal or online references in the assignment

Plagiarism and cheating:

Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS THAT IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE (a list of references and bibliography must be submitted).

Please note that this is intended to be an individual piece of work. Ensure that you read through your work prior to submission. For some assignments you may be asked to use the University Plagiarism detection service ‘Turnitin’. Action will be taken where a student is suspected of having cheated or engaged in any dishonest practice. Students are referred to the University regulations on plagiarism and other forms of academic irregularity. Students must not copy or collude with one another or present any information that they themselves have not generated.

Assignment Submission:

Written assignments should be submitted BOTH a printed copy via Submission office and a soft copy via the module. The assignment will not be accepted by Handing in one version of the copy. Other forms of copy will be handed in as advised by the instructor in class.

If you miss your presentation, this will lead to automatically losing your full grade. There will be no make-up presentations.

Note: Late submission by one minute will be considered a one-day late submission, which will cause a loss of 10% for each day.

Last Updated on March 2, 2019