Strengths, Weaknesses, Opportunities, and Threats (SWOT)

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A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a great starting point to perform a strategic assessment for a company.

For this discussion, select a local firm and conduct a SWOT analysis. You may want to interview the owner / manager to gain more insights. Describe at least two of each: strengths, weaknesses, opportunities, and threats. Based on your analysis, generate at least one possible strategic action to reduce risk and at least one possible strategic action to capitalize on possibilities.