Sports Management


Required Textbook:

Principles and Practice of Sports Management

By Masteralexis, Barr, Hums

Jones and Bartlett

Fifth Edition, 2015

ISBN: 978-1-284-03417-2


WITHDRAWING  FROM CLASSES:  Procedures and Impact on Grades

  • From the beginning of the 4th week until the end of the 9th week of classes, you may officially withdraw from a credit-bearing course. To do so, you must submit a withdrawal form signed by your professor to the Registrar’s Office in the Tower, lower level.

After the ninth week of the semester, an official withdrawal is permitted only at the professor’s discretion. The professor must sign the withdrawal form and it must be handed in to the registrar.

  • You may wish to talk with an advisor about the impact of withdrawing from a course before doing so.



Disabilities Service Statement:

“If you have a physical, psychological, medical, or learning disability that may have an impact on your ability to carry out the assigned coursework, I urge you to contact the Center for Students with Disabilities (CSD), Building U, (516 572-7241, TTY(516) 572-7617.  The counselors at CSD will review your concerns and determine reasonable accommodations you are entitled to by the Americans with Disabilities Act and Section 504 of the Rehabilitation Act of 1973.  All information and documentation pertaining to personal disabilities will be kept confidential.”


Grading Procedure:

Each item listed below will be valued at 20% of your final grade.


Examination # 1 ………………………………2-17-18

Examination # 2 ……………………………. .4-7-18

Examination # 3……………………………….5-12-18

Term Project Due……………………………. 4-17-18 Please drop off in my mailbox which is in

the mailroom next to room A-3020.

Weekly Assignments………………………….Due on a weekly basis and late work will

not be accepted! These assignments can

                                                                           only be submitted on the course website

                                                                           in the submission box! No Attachments.


*If you fail to successfully complete more than two of the weekly assignments, your grade on the term project will be a zero!


*Examinations will cover class notes, class discussions, supplements and textbook readings.  Students will be required to read assigned chapters throughout the course to prepare for examinations.


*Make up examinations will not be given.


*Electronic cigarettes are not permitted in the classroom.


*If you need technical support with the course, you can contact the SUNY Helpdesk at 800 875-6269.










Term Project Instructions:

Students will be required to select a team in one of the following professional leagues: MLB, NBA, NFL or NHL. You will do research on your selected team and then answer the following questions.


Part One (One page)

You are the new owner of your team and have to build a new stadium/arena.

  1. A) Where will you build the new facility? Why?
  2. B) How will the new facility increase revenues
  3. C) Will you have fewer seats to create more demand?
  4. D) How will you make this facility more fan friendly?



Part Two (One page)

You are the new General Manager for your team.  The owner wants a three year plan as to how you are going to build the team to win a championship. Discus how you are going to achieve this addressing:


Free agents

The coach


The draft

The farm system

Innovative ideas


Part Three (One page)

  • Go to the applicable following link:


Scroll down and click on your team logo. Click on see full profile.


Please look at the bar charts on your team to answer parts A, B and C.


  1. Discuss how the value of the franchise has changed in value over the years.

Why do you think it has changed?


  1. Discuss how the team’s revenues have changed over the years.


  1. Discuss the changes in player expenses over the years. Does an increased payroll really help the team win more games?


  1. What are you going to do to promote your team on a global basis so the owner can create more fan interest and make more money? Think of overseas games, jersey sales, the Internet, overseas offices, cable TV, clinics, player appearances and signing foreign born players.



Part Four (One page)

  1. Sports agent Curtis Polk requires all his clients to follow this model regarding their income. Figure 50% will go to taxes, 40% you have to save and invest and 10% you can spend as you wish. Would you recommend this to any player that you represented as a sports agent? Why or why not? What if the potential client said no?


  1. Discuss three of the existing marketing deals that LeBron James now has.


  1. As the agent for LeBron James, what four companies would you try and get new marketing deals with and why? What kind of dollar amounts would you be looking at?


  1. As the agent for LeBron James, would you recommend that he start his own shoe company? Why or why not?



Part Five (One page)

  1. What is the drug testing (PED’s) policy of the league your team competes in?


  1. What is your opinion of this policy?



  1. You are the new Commissioner and can create a new drug testing (PED’s) policy? Explain what your policy would be.


  1. How would the union feel about this?
















  • The final typed report must appear professional and place two staples in the upper left hand corner.


  • The project must be typed on 8 ½” x 11” inch paper, utilizing one inch margins, double spaced and 12 point font.


  • You must have a cover sheet with your name, date and course name.


  • You must have a Table of Contents listing the format of your project.


  • Please check your grammar, spelling and the format of the assignment.


  • If you fail to submit paper at the start of class on the due date, you will have your grade reduced by 25 points.  Any term project submitted after the completion of the final day of class will not be accepted. Please do not email me your term project.


  • DO NOT PLAGARIZE!  Anyone who engages in plagiarism will earn a grade of a 0 for the project.


  • Failure to follow directions will result in a corresponding loss of credit. Please make sure you have a minimum of five full pages of written content!





























  1. History of Sport Management
  2. Management Principles Applied to Sport Management
  3. Marketing Principles Applied to Sport Management
  4. Financial and Economic Principles Applied to Sport Management
  5. Legal Principles Applied to Sport Management
  6. Ethical Principles Applied to Sport Management



  1. High School and Youth Sports
  2. Collegiate Sport
  3. International Sport



  1. Professional Sport
  2. Sports Agency



  1. Facility Management
  2. Event Management
  3. Sport Sales
  4. Sport Sponsorship
  5. Sport Communications
  6. Sport Broadcasting
  7. The Sporting Goods and Licenses Products Industries




  1. Golf and Club Management
  2. Recreational Sport



  1. Strategies for Career Success


















Last Updated on March 22, 2018

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