A manager or leader must be able to communicate in various modalities to numerous
stakeholders for multiple purposes. The increasingly competitive and dynamic business
environment is resulting in an increase of mergers and acquisitions. These types of change
management events that occur in the development of any organization have an impact to
both internal and external stakeholders.
You are a consultant that has just been hired by the executive leadership team at AT&T
to advise them of the communication challenges that they can anticipate in the wake of
their upcoming acquisition of Time Warner Inc. (the film, TV entertainment, and media
company). As a trusted consultant and advisor, you must leverage your organizational
leadership knowledge, along with your expertise in business communications to make sound
recommendations for the new board as they embark on this $85.4 billion endeavor to create
a media giant.