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Nike Case Analysis

Answer questions below.

1. What were Nike’s key sources of competitive advantage relative to Adidas that allowed it to overtake Adidas to become the worldwide leader in athletic shoes?

2. Estimate the magnitude of the cost advantage that accrued to Nike from producing in countries like Indonesia and China versus Adidas, which produced primarily in Germany.

3. How would you characterize the core resources and capabilities of Nike?

4. What prevents Nike’s subcontractors from entering the U.S. market to compete with them?

Last Updated on February 11, 2019

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