Modern Marketing Communication

Assignment Description: Individually you are required to write an essay about macro analysis for a communication audit using at least one of tool that can be applied for a marketing research including marketing plan and marketing consultation such as PESTL analysis.  The communication audit must be for a company NOT operating in Saudi Arabia.  You are required to define the chosen tool and its elements as well as briefly describe it.  It is recommended that you follow a theme for your essay.  A theme can be about macro analysis applied in a specific industry/organization.  The word limits for this essay is 750. 10% plus/minus is allowed.   For this essay there is an alternative option.  This option requires you to submit an article about personal reflection of macro analysis in regards to modern communication in Saudi Arabia.  As you are academic person, your personal reflection should come from academic sources as well as personal observation.  Also, you must aim to share the article with news agent in Saudi Arabia.
Project Learning Outcomes: Understand how to conduct an academic essayPractice how to perform a literature review in academic researchUnderstand different tools that can be applied for macro analysisUnderstand how external factors can affect an organisation.
Tasks to be Covered: Title: A title that captures the contents of the essay Introduction: Include a highlight of its importance (a hook)Introduce the essay with brief informationThe aim of the essaySet up for coming sections Main body Present the chosen toolsJustify the choicesShow arguments from the literatureReflection on your knowledge Conclusion Recall the research aimExplain how it achievedSummarise the main key points from the main body
Additional Requirements: Cover page, Reference list and in-text citation (Harvard style)Times New Roman font, size 12, 1.5 spacingTo be submitted via MoodleDropbox  

Referencing your work:

Harvard referencing is required when using any book, article, journal or online references in the assignment

Plagiarism and cheating:

Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS THAT IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE (a list of references and bibliography must be submitted).

Please note that this is intended to be an individual piece of work.  Ensure that you read through your work prior to submission. For some assignments, you may be asked to use the University Plagiarism detection service ‘Turnitin’.  Action will be taken where a student is suspected of having cheated or engaged in any dishonest practice.  Students are referred to the University regulations on plagiarism and other forms of academic irregularity.  Students must not copy or collude with one another or present any information that they themselves have not generated.

Note: Late submission by one minute will be considered a one-day late submission, which will cause a loss of 10% for each day.

Last Updated on February 24, 2019 by Essay Pro