DO NOT CHANGE ANYTHING IN THE SIMULATION! Just review it.
Review “MKT-607 – Marketing Management: The Marketplace Simulation” and “Advanced Strategic Marketplace PowerPoint: Quarter 5” to prepare for participating in the Marketplace Live simulation.
Continue working in your instructor-assigned CLC group and simulation.
By the end of Topic 5, develop a Marketing Plan of 1,000-1,250 words to support an additional $5 million investment in your start-up company. Please include a reflection analysis of performance to date. Why are the results as they are? What areas required modifications in order to move forward with your plan?
The marketing strategy should include the 4 Ps and have a clear indication of future plans.
The tactical plan should be organized by quarter with the data in the Pro-Forma for Quarters 5-8 fully explained.
Present the written plan in accordance with the outline provided in “MKT-607 Marketing Management: The Marketplace Simulation.”
Complete Quarter 5 Decisions
Using the $5 million investment provided, your performance will be measured based upon how well you manage the division during this second year.
The Balanced Scorecard is the key indicator of your performance. Spend your money wisely and maximize your performance. In this quarter, there are two new decisions with which you are faced. First, you can invest in research and development on new brand features. These new features are desired by one or more customer segments and can greatly expand your market demand. Second, you will now be able to advertise in regional media. Regional media are more effective in reaching your target audience. They are also more expensive, but if you have two or more sales offices in a region, they can be very economical.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
CLC – The Marketplace: Marketing Plan and Quarter 5 Decisions
Less than Satisfactory
|15.0 %Marketing Plan||No marketing plan is present.||The marketing plan is included, but lacks detail or is incomplete.||The marketing plan includes some details on the investment in the startup company.||The marketing plan includes a detailed description to support the additional investment in the startup company.||The marketing plan includes a comprehensive description to support the additional investment in the startup company.|
|15.0 %Reflection Analysis||The marketing plan does not include a reflection analysis.||The marketing plan includes a reflection analysis, but lacks detail or is incomplete.||The marketing plan includes a reflection analysis.||The marketing plan includes a detailed reflection analysis. The analysis includes the performance to date with minimal explanation about the results.||The marketing plan includes a comprehensive reflection analysis. The analysis includes details on the performance to date with a clear explanation about the results.|
|20.0 %Marketing Strategy||No marketing strategy is present.||A marketing strategy is included, but lacks detail or is incomplete.||A marketing strategy is included and addresses the 4 Ps of marketing. There is some discussion of future plans.||A marketing strategy is included and addresses the 4 Ps of marketing. There is a description to indicate future plans for the company. The justification supports the marketing strategies for the company.||A marketing strategy is included and clearly addresses the 4 Ps of marketing. There is a detailed description to indicate future plans for the company. The justification supports the marketing strategies for the company with research to support strategies.|
|15.0 %Tactical Plan (Quarters 1-8)||No tactical plan is included.||Tactical plan is incomplete or misinterprets data available.||Plan is consistent with the organization’s mission or financial projections but misinterprets data available. Plan is consistent with the organization’s mission or financial projections and/or misinterprets data available. Recommendations are provided and outline controls for monitoring and adjusting plan implementation.||Plan is consistent with the organization’s mission and financial projections, but is not always based on reasonable interpretation of data available. Recommendations are presented, and clearly outline controls for monitoring and adjusting plan implementation.||Plan is consistent with the organization’s mission and financial projections; it is based on reasonable interpretation of data available. Recommendations are exceptionally provided, very well developed, and outline controls for monitoring and adjusting plan implementation.|
|20.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)||Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.||Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register), sentence structure, and/or word choice are present.||Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct sentence structure and audience-appropriate language are used.||Prose is largely free of mechanical errors, although a few may be present. A variety of sentence structures and effective figures of speech are used.||Writer is clearly in command of standard, written, academic English.|
|7.0 %Paper Format (Use of appropriate style for the major and assignment)||Template is not used appropriately, or documentation format is rarely followed correctly.||Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent.||Appropriate template is used. Formatting is correct, although some minor errors may be present.||Appropriate template is fully used. There are virtually no errors in formatting style.||All format elements are correct.|
|8.0 %Research Citations (In-text citations for paraphrasing and direct quotes, and reference page listing and formatting, as appropriate to assignment)||No reference page is included. No citations are used.||Reference page is present. Citations are inconsistently used.||Reference page is included and lists sources used in the paper. Sources are appropriately documented, although some errors may be present.||Reference page is present and fully inclusive of all cited sources. Documentation is appropriate and GCU style is usually correct.||In-text citations and a reference page are complete and used as needed. The documentation of cited sources is free of error.|
|100 %Total Weightage|
Last Updated on February 11, 2019