Marketing Management Group Project (MMGP) – Market Analysis Instructions
Promotions (See Chapters 19–22)
- Describe, discuss, and analyze the use of social media in marketing for Uber Taxi Service.
Each individual assignment must include a title page that has the name of the project topic and the specific questions being addressed, be 2–4 full pages (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. One Biblical integration must be included.
When completing an assignment for a given module/week, you must view the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module/week in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material.
Each of the parts of the Market Management Group Project (MMGP) must follow this format:
- Discussion of the research
- Inclusion of corroborating research about the theory and/or your product
- Analysis and discussion
Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals, practitioner publications, and the course textbook. Assignments must be submitted directly to the Group Discussion Board Forum and contain a Microsoft Word document with the exact same content.
References
Kotler, P. & Keller, K.L. (2016). Marketing management (15th ed.). Upper Saddle River, N.J: Pearson Prentice Hall.
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