Marketing Management Group Project (MMGP) – Competition

Marketing Management Group Project (MMGP) – Competition

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Competition (See Chapter 12)

  • Describe which firm is the market leader in your industry. Explain what its strengths and weaknesses are. Our group company is Uber.

 

DISCUSSION BOARD INSTRUCTIONS

Each individual assignment must include a title page that has the name of the project topic and the specific questions being addressed, be 2–4 full pages (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. Must have a biblical verse integrated into the paper.

 

When completing an assignment for a given module/week, you must view the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module/week in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material.

 

Each of the parts of the Market Management Group Project (MMGP) must follow this format:

  • Discussion of the research
  • Inclusion of corroborating research about the theory and/or your product
  • Analysis and discussion

 

Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals, practitioner publications, and the course textbook. Assignments must be submitted directly to the Group Discussion Board Forum and contain a Microsoft Word document with the exact same content.

 

Once the papers are graded and instructor comments are provided, each member will edit his or her paper accordingly. The group leader or designated member will compile the edited documents into a cohesive document for that module/week.

Marketing Management Group Project (MMGP) – Competition

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Last Updated on April 25, 2020 by