CLA-1
should be the continuation of your PA1. Therefore, you need to prepare the following information about your company (or previously chosen by you for PA1) and answer to the following questions:
- How you understand subcultures and their influence on unique market behaviors
- Analyze and provide with information about the culture and subculture and the unique marketing aspects it entails. Is your company being influenced by Culture and subculture? Provide with some advantages and disadvantages of being influenced by cultural differences.
- Describe the various religious subcultures and their implications for marketing and compare with the company.
- Explain the role of geographic regions as subcultures and they affect the marketing strategy of the company that you are researching about.
This paper needs to include how useful is your analysis in terms of helping you understand productivity, proactivity reinvention as part of marketing strategy and consumer behavior.