Management Innovation

  • What: Discussion Paper
  • Page Limit: No more than five pages excluding your Customer Immersion Canvas and your Solutions Canvas. Please write clearly and concisely. English grammar is important, as is readability. Reference your research sources in APA format. You must include a completed Customer Immersion Canvas and a completed Solutions Canvas.
  • Individual Work. You may work in groups in discussing your responses, but your written response must be unique. Therefore you should not share, proof or co-write any of the material with a classmate. Exam Description Choose one topic from the topic areas list below and, from within that topic, identify a specific problem you feel is worth solving. Using the concepts, tools and process of the Innovator’s Method, propose a solution for the problem you’ve identified. Write up the problem and your proposed solution. Include a Customer Immersion Canvas and a Solutions canvas. Here’s what you need to do: 1. Work the problem through the innovator’s method:
  • Identify a problem worth solving from within the area you’ve chosen. Note, the problem must potentially be able to be sold, meaning someone will pay for you to solve the problem
  • Develop a Customer Immersion Canvas for the personas that hold the problem. Include your foothold customer plus at least 2 other personas. For each persona, list their 3 key characteristics as well as 3 examples of their jobs-to-be-done (JTBD) for each of their functional, emotional, and social JTBD. Draw by hand—no clip art or web images—your representation of each persona. Include a customer quote from each persona.
  • Develop a Solutions Canvass. Brainstorm at least 7 potential solutions for your foothold customer persona and list them on your Solution Canvas. Pick the single most promising solution and identify at least 4 of the most important assumptions behind this solution. Be careful that these assumptions should not center on the solution but the problem you are trying to solve. Design 2 experiments for the most critical assumptions including your hypothesis, prototype and experiment description, and your target metrics. 2. Write up your findings:
  • Describe the problem/key need that you are solving and why you chose that problem. Did it change during the process?
  • Describe your foothold customer. BUAD 307-001 W20 Mid-Term Exam (Take Home) Page 2 of 2
  • Describe the solutions you brainstormed and why you chose the one you did. After going through this exam, did your solution change? If so, how?
  • Describe your key “leap-of-faith” assumptions and indicate the level of uncertainty for each.
  • Describe your experiments.
  • Summarize your problem and solution and describe the insights you gained about the process and the problem.
  • Include your Customer Persona Canvas in your final document by scanning or clicking a photograph of the canvas. Please make sure it is readable.
  • Include your Solutions Canvas in your final document by scanning or clicking a photograph of the canvas. Please make sure it is readable. 3. Upload your completed assignment to Moodle. Topic Areas. Select one.
  • No Poverty
  • Zero Hunger
  • Good Health and Well-being
  • Quality Education • Gender Equality
  • Clean Water and Sanitation
  • Affordable and Clean Energy
  • Sustainable Cities and Communities
  • Responsible Consumption and Production
  • Climate Action


Last Updated on March 16, 2020

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