Human Resource Management and Marketing

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Q1 a) Providing appropriate examples, discuss the creation of emotional experiences as part of the organization’s experiential marketing strategy.

  1. b) Define nostalgia, discuss its different types, and explain the reasons behind the rise of retro-marketing in post-modern society.

 

Q2 To what extent can organizations benefit from investing in learning technologies? What drawbacks might organizations face when seeking to utilize new technology within their HRD activities?

 

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