Facebook Assignment

Absolutely no plagiarism, must be original and very thorough. Please make sure everything is followed in the question and the grading rubric. Assigned reading articles are attached but also must include other academic relevant resource, minimum of 4 reference and 3 should be outside academic relevant resources. Must include intext citations. Short and simple but thorough sentences, no run-on sentences. Please include the free links to outside academic resources.

Question:

You company (Facebook) is about to go public in order to attract additional investors to support the development and growth of the firm. As agreed among the present owners, a number of special conditions will be written into the company charter concerning the distribution of earnings. They are as follows:

  • Up to 5% of net earnings may be distributed to shareholders of the company each year, at the discretion of the Board of Directors.
  • Up to 15% of net earnings will be reinvested in the company each year, at the discretion of the Board of Directors.
  • Each year, no less than 80% of net earnings will be invested in a non-profit company created for the sole purpose of purchasing and managing conservation lands in the wilderness regions surrounding Glacier National Park straddling the US/Canadian border. An independent board of directors will be responsible for running the non-profit entity.

Your group is to prepare a communication’s approach and the appropriate language for attracting and communicating to investors likely to take shares in your company. Who will you target; what will you say to attract their investment; how will you explain the special conditions described above. Justify your choices. In total, this assignment should be between 4-5 pages, double-spaced.

As a second part of this assignment, please also prepare responses to likely ‘difficult questions’ (at least three) that may be asked at press events or other communication events for potential investors. In total, this assignment should be between 2 pages, double-spaced.

Grading Rubric

Criteria Ratings Pts
This criterion is linked to a Learning Outcome Company Research
30.0 pts

Assignment demonstrates excellent analysis and excellent use of the assigned reading materials, as well as other sources to develop a communication strategy for the firm. The strategy relies on Norton & Coffey (2007) as a structuring tool, but also displays good independent thinking and creativity.

30.0 pts
This criterion is linked to a Learning Outcome Content and Development
30.0 pts

Content is very comprehensive and well presented. The structure of the presentation covers all of the recommended topics indicated in the assignment and in the readings. There is no repetition between sections and the logic of the document is clear. The strategy developed is fully consistent with the firm’s existing positioning and communication practices.

30.0 pts
This criterion is linked to a Learning Outcome Length, Sentence Structure, Grammar, Spelling and APA Form and Style
30.0 pts

Sentences are structured correctly. There are no grammatical or spelling errors. The assignment respects assignment guidelines and uses proper APA form and style, where appropriate.

30.0 pts
This criterion is linked to a Learning Outcome Timely Submission
10.0 pts

Assignment is submitted on a timely basis.

10.0 pts

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Last Updated on February 11, 2019 by Essay Pro