Write a 4- to 5-page essay in which you discuss fundamental aspects of program evaluation in the case scenario below. First, read the background readings for this module to provide you with sufficient perspective. You are also encouraged to search the current literature and read other materials to formulate your understanding.
Suppose that you are a consultant tasked with developing an evaluation plan for a health program. At a business meeting, a colleague asks for clarification on exactly what “program evaluation” is and how it is different from pure research.
- Define program evaluation in your own words and explain why it is done.
- Explain how program evaluation is different from pure research. Hint: Enter search terms such as “program evaluation vs. pure research” into a search engine. Be sure to draw upon a variety of scholarly sources for this assignment.
Cite at least 3 or 4 sources and properly cite all references using APA format, double-spaced using 12-point Times New Roman font and 1-inch page margins. Use headers throughout the paper to aid you in not overlooking vital elements of the assignment and to make the document easier for the reader to follow.