Customer Service


Prepare an integrated Quality Customer Service Improvement Plan for Apple.

Your plan should include a comprehensive summary of all of the following topics: Mission & Vision statement, service culture, strengths & weaknesses, communication strategy,quality customer service as a differentiator worldwide, Apple’s informal/or formal loyalty program and the best practices in relation.


Bailey, Hughes and Moore (2004) surmised that reflection is a process which involves the individual stepping back from the experience, ruminating and consciously learning from that experience.

Integrate all resources, discussion, assignments, and opinions you have encountered throughout this course and articulate your comprehensive knowledge of Quality Customer Service as part of your final project.

Write a 4-5 page double-spaced essay (approximately 750 – 1,000 words). Be sure to support your thoughts with research, citing resources in APA format.

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Last Updated on April 25, 2020

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