| Final assessment Presentation Video/ Audio recording BCO225- CONSUMER BEHAVIOUR Online campus | |||
| Description | You are required to develop a Consumer Behavior Presentation for the Managing Director of a Brand & Product Line/Model of your choice which outlines the key consumer behavior related issues faced by the company. Your report will cover the following: 1. Situation Analysis of the Company & Product 2. Selected Target Market Profile | Format | This activity must meet the following formatting requirements: · Font size 12 · Double-spaced · Video Recording Presentation – Max. 5 minutes) · Harvard Referencing System (If in text- citations) |
| 3.Description of Target Market Decision Making Process | |||
| 4.Personal & Social Influences on Buying Behaviour | |||
| 5.Psychological Influences on Buying Behaviour | |||
| 6. Marketing Strategy Recommendations | |||
| Goal(s) | Demonstrate a good understanding of Key concepts delivered in class. | Due date | Date: 10 May 2021 Time: 23:59 CEST |
| Weight towards final grade | This activity has a weight of 60% towards the final grade. |
| Learning outcomes | · Evaluate the different perspectives that characterize the study of consumer behavior. · Apply theories and models of consumer behavior to the formulation of effective marketing strategy, sales and retail strategies, for marketing or consumer management; · Understand the processes that guide consumer perceptions, attitudes, learning & memory nd choices and behaviour. | Assessment criteria |