You are to write a one-page, Please
take the perspective of a senior marketing manager making marketing recommendations to upper management (CEO, CFO, CMO, etc.). The memo should not be a rehash of the facts of the case, but rather a summary of your recommendations for how the company should move forward, and the supporting rationale. These memos should be well written and professionally presented. Please use the following format:
Course Meeting Date/Time:
Case:
Your Name:
Date:
Key Issue/Issues (concise statement)
Recommendations (to address the issue/s)
1.
2.
3. (or however many you think are appropriate)
Rationale (to support your recommendations)
1.
2.
3. (support for each recommendation)