Business policy

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(1) Assume the case as real strategic issues faced by companies; they put you at the scene of the action and ask you what you would do if confronted with the same circumstances. In almost all cases, there is ambiguous and incomplete information, which allows you to practice your skills in a situation that is like real life. Your task is to determine what the key issues/ problems in the case are and then to use whatever information is at hand to suggest how the company may solve those problems.

(2) Think of your case analysis as a consulting assignment that you are performing for the case firm. Thus, your audience for the case analysis is your client (an executive in the case firm) and your analysis should take the form of an executive briefing. Think about who your client is and what he/she would like to see in your report. The analysis must be professionally written and presented.

(3) Do not summarize the case. The audience (your client) is very familiar with the situation and requires further analysis that goes beyond the information presented in the case.

(4) Avoid laundry lists. Focus and organize your analysis. Look for frameworks from the readings that help you organize and present your analysis.

(5) The best structure for your case analyses depends on the issues raised in the case that you analyze. The assignment questions for each case are a useful starting point for your analysis.

Relevant book:

3 pages, single spaces, use outside resources, in addition, you can attach a maximum of two pages of exhibits to support your analysis. If you decide to use exhibits, be sure to label any charts accurately and explain them in the text. Use footnotes, MLA format work cited.


Questions for case preparation


  1. Given the information provided in the case, are there any particular points of information that seem uncertain? If yes, mention some examples.
  2. What indicates that something is not as expected or desired?
  3. What goals has the organization committed to? Are the goals compatible and aligned? Or, do some of the goals seem to be incompatible or contradictory?
  4. Of the ideas, models, and theories discussed in class, which seem useful to analyze the case?
  5. What actions do you recommend management take to accomplish their goals? Generate multiple alternatives.
    1. What are probable consequences of your suggestions?
    2. How might the organization’s competitors react when the organization implements your suggestions? How might the organization respond in turn?
    3. How do you recommend the organization measure success?

The answer to question #5 could be summarized in a chart such as:

Recommended action Expected consequence of your suggestion Potential competitor response Recommended measure of success


Last Updated on June 6, 2019 by EssayPro