BUILDING AN INFLUENCER MARKETING FIRM

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5-7 pages which will include:
• Your in-depth analysis of the issues of the case in a strategic communications management context
• Your recommendations for addressing the issues of the case

– Clear explanation of key strategic issues

The problems, scope, and seriousness was clearly identified

  • There was a well focused diagnosis of strategic issues and key problems that demonstrated a good understanding of the organization’s current situation and strategic issues.
  • Effective Executive Summary/Overview
  • Did not waste space repeating already found in the case – focusses on implications

– Valid arguments; analysis of performance with emphasis on communication/reputation, including relevant supportive detail

The problems, scope, and seriousness was clearly identified

  • There was a well focused diagnosis of strategic issues and key problems that demonstrated a good understanding of the organization’s current situation and strategic issues.
  • Effective Executive Summary/Overview
  • Did not waste space repeating already found in the case – focusses on implications

– Appropriate analysis, evaluation, synthesis for the specific corporate communication issue(s) identified

  • There was data on which to base a thorough analysis
  • Key drivers underlying the issues were identified.
  • Synthesis, analysis, and evaluations were clearly presented and supported in a literate and effective manner.

– Conclusions and recommendations are congruent with strategic analysis

  • Specific recommendations and/or plans of action provided.
  • Specific data or facts were referred to when necessary to support the analysis and conclusions.
  • Recommendations and conclusions were presented and supported in a clear and effective manner.
  • Linkages are made to supporting theories and text chapters

– Proper organization, professional writing, and logical flow of analysis. APA formatting

 

Last Updated on November 20, 2019 by Essay Pro