Building a Social Business

The market is over saturated with competitive campaigns vying for the business of billions of consumers.

Companies have discovered very creative ways to connect with the consumer base on a more personal level in the form of “Higher Calling” ad campaigns promoting lifestyle and passion.

As a marketer, how would you integrate this approach in the context of social media?

What are some of the most effective “higher calling” campaigns that you have encountered? Discuss.

Last Updated on February 10, 2019

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