Analysis of industry and competitive situation for Brooks Sports
1. Familiarize yourself with the company below (brooks)
2. See attachment (figure 4.1 and table 4.1)
Please answer the following for Brooks company
1. market size and growth rate
2. number of rivals
3.Scope of competitive rivalry
4. degree of product differentiation
Please note that you will need to do some reaserch among the other Puget Sound area companies (in washington State), in order to answer these questions.