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A Good Example Of A Bad Idea

International expansion is a significant challenge for many companies. In a 3-page paper (single spaced), you need to 1) analyze an example of a company whose international expansion has either failed or been more challenging than initially anticipated (describe the company’s initial plan and the execution of that plan, etc.) and 2) what could have been done differently to have a more successful international expansion.

Perhaps also consider other issues related to retailing in international markets, such as motivations, cultural influence on consumer behavior, and entry strategies. Below are a few examples you could try, or you can come up with your own.

Option #1: Uber in London (many possible cities to discuss)

Option #2: Google in Europe (antitrust)

Option #3: Ebay in China (instant messaging vs seller ratings)

Option #4: Groupon in China

Option #5: Walmart in South Korea and Japan

 

Last Updated on March 9, 2020

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