On Zurich Insurance Group
Section 2 (individual task)
Business Environmental analysis
This section shall focus
• Conduct a High level critical discussion & analysis of: o Business Environment – Micro and Macro (internal, external factors) – critical analysis via but not limited to applying PESTEL analysis &/or Porters 5 Forces, McKinsey’s 7S’s in context.
• Discuss the merits and limitations of Stakeholder Analysis & produce a Stakeholder Analysis
• Discuss the merits and limitations of Constraints Analysis (Internal and External) & produce a Constraint Analysis.